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Social marketing (Evans, 2014)
ID:
UWSR032
Full title:
Social marketing of water and sanitation products: A systematic review of peer-reviewed literature
Author(s):
Evans et al.
Publication date:
Wednesday, January 1, 2014
Maps:
Water, Sanitation, and Hygiene (WASH) Evidence Gap Map: 2020 update
Confidence Level:
Low
Number of Impact Evaluations :
32
Regions:
East Asia and Pacific
Latin America and the Caribbean
South Asia
Sub-Saharan Africa
Population:
Rural
Urban
Interventions:
Directive psychosocial triggering (e.g. social marketing)
Subsidies and microfinance
Outcomes:
Water treatment and storage practices
Hygiene behaviour
Type of technology:
Water quality: community provision
Water quality: household provision
Hygiene: improved handwashing practices
Hygiene: handwashing supplies for household use
Hygiene: other improved practices (incl. face washing)