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Marketing complex financial products in emerging markets
ID:
ARGM057
Full title:
"Marketing complex financial products in emerging markets: Evidence from rainfall insurance in India."
Publication date:
01 January 2011
Maps:
Agricultural Risk and Mitigation Gap Map
Study design:
Randomized Controlled Trial (RCT)
Regions:
South Asia
Countries:
India
Population:
Small holder farmers
Interventions:
Direct Subsidy/Grant/Transfer
Risk management advice/Ag. extension services/Product utilization
Financial literacy/Product training
Outcomes:
Take-Up/demand
Financial/Product literacy
Adequacy of product
Mobilisation (family labour)
Smallholder farmers
Link:
http://journals.ama.org/doi/abs/10.1509/jmkr.48.SPL.S150?code=amma-site