Mass media and entertainment education

Mass media refers to the use of a diverse set of technologies including the internet, television, print materials (e.g. newspapers, posters and leaflets), film and radio, that are capable of simultaneously—almost instantaneously—reaching audiences on a large scale, often over considerable distance. Such media may or may not have interactive capabilities. Mass media programs are often theory-based and target a large population.

For the purpose of this EGM, mass media also includes other types of written materials such as a letter to parents or spouse, pamphlet on breastfeeding and MNCH booklets and home based records. Like print materials, these can serve to inform, remind, educate and motivate people about specific RMNCH topics.

Mass media are often used to deliver entertainment-education programmes or materials. These interventions have educational, motivational or persuasive messages delivered through an entertaining format, such as a radio health drama or health messages inserted into the storyline of a popular television programme. These interventions can use film, television, radio, comic books, traditional storytelling forms, as well as the internet to provide information and messages.