Communication & advocacy campaigns

Awareness campaigns that aim to raise awareness or increase knowledge about a service, a law or about IPV as an issue in general. Advocacy campaigns often take the form of a regional or national coalition of individuals and organizations that are encouraged to take action to influence policy change. They often include media interventions, using television, radio, newspapers, magazines and other printed publications. Includes social norms marketing used to change perceptions about attitudes and behaviour considered normal by the community; activate positive social norms and discourage harmful ones